I had the opportunity to create this logo design for a web-based apparel shop.

The client was looking for a simple design that felt calm, cozy and curated.

I started with neutral colors to create a soft feeling of warmth and closeness to nature. Next, I incorporated a hand drawn icon to add a level of versatility to their brand. The hanger emphasizes care and curation, while the surrounding botanical elements and circular orientation are a subtle nod to the growth and sustainability of secondhand clothing.

The typography was chosen for it’s clean and timeless look, something that would complement the hand drawn element instead of compete with it.

Together, all of these elements create a logo that feels gentle, curated, and enduring. This helps reflect Grey Day Market’s focus on slow fashion, everyday wearability, and sustainable shopping practices.