This collection was developed for Ron Jon Surf Shop’s Spring Break 2025 season. The project focused on capturing the brand’s iconic surf lifestyle, delivering bold and simply stated graphics tailored for a high-traffic, seasonal audience.

It was a fun project to work on as a Floridian. Growing up, I remember recognizing that legendary logo from early on. After wrapping up this project, I was excited to learn that some of my designs were picked to be featured on some of their billboards. Their use of roadside billboards have always been a big part of their advertising tradition and even contributed to a lot of their early success as a company. A tradition that has stood the test of time, it was very cool to be a part of it.